In the heart of the Middle East’s urban evolution, a city known for its skyscrapers, diverse cultures, and thriving youth scene gave birth to a streetwear brand that reflects both authenticity and individuality. That city is Dubai, and the brand is a (FRND). Founded in 2016 and raised on the city’s raw pavements, a (FRND) is not just a name — it’s a movement. It’s comfort in motion, minimal in design, and limitless in creativity. Whether you're browsing for a sweatshirt online in Dubai or looking for premium tracksuit jackets for men or women, a (FRND) offers pieces that speak volumes without saying too much.
Born on the Streets of Dubai
Dubai is not the first place most people associate with streetwear. Yet the city’s hybrid of tradition and innovation makes it the perfect incubator for a brand like a (FRND). It’s a brand shaped by asphalt, skate spots, late-night drives through Al Quoz, and endless desert views. When we say "a (FRND) was raised on the streets of Dubai," we mean it literally — every piece, from distressed crew neck sweatshirts to dune sweatpants, carries the city’s DNA.
Unlike loud graphics or fleeting trends, a (FRND) focuses on a subtle yet strong presence. Minimalist cuts, muted tones, and thoughtfully distressed textures all speak to an ethos of understated rebellion. The kind that doesn't shout — but whispers cool confidence.
The Core Philosophy: Minimal Comfort Meets Creative Function
When designing streetwear, many brands forget what people actually want to wear — comfort. At a (FRND), comfort is non-negotiable. Whether it's the coal hoodies, sage sweatpants, or long sleeve tees, each garment is created with softness, functionality, and wearability in mind. This isn’t fashion made for the runway — it’s made for real streets, real people, and real expression.
The brand fuses a clean minimal aesthetic with a playful, often conceptual design language. It’s not unusual to see a tracksuit jacket with asymmetrical zippers or an oversized crew neck sweatshirt with raw seams and unexpected panels. It’s clothing you can live in — but also think about.
Key Product Offerings
Let’s dive into the essentials that define a (FRND) and explore why the brand is redefining the concept of everyday streetwear in Dubai and beyond.
1. Distressed Crew Neck Sweatshirt
The distressed crew neck sweatshirt is more than just another pullover. Made from premium cotton blends, it features subtle fading, intentional frays, and raw-edge hems that give it a lived-in feel. This piece captures the beauty of imperfection — each sweatshirt tells a story of movement and time.
Perfect for layering during Dubai's cooler nights or pairing with sage sweatpants for a tonal street look, this sweatshirt reflects the brand's signature balance of comfort and grit.
2. Tracksuit Jackets for Men & Women
a (FRND) has redefined the tracksuit jacket — elevating it from gym-wear to city uniform. The tracksuit jackets for men feature structured shoulders and boxy silhouettes, while tracksuit jackets for women offer cropped variations, tailored fits, and lightweight linings for all-season wear.
Expect zippered pockets, subtle branding, and breathable fabrics — ideal for both active days and chilled nights. Whether worn with matching sweatpants or styled with denim, these jackets embody versatility.
3. Long Sleeve Tees
Minimal doesn’t mean basic — and a (FRND)’s long sleeve tees prove that. Available in soft neutral hues like dune, sage, coal, and classic black, these tees are wardrobe essentials with elevated details. Think: slightly dropped shoulders, extended cuffs, and reinforced hems.
They’re perfect for layering under hoodies or worn solo on mild days. Designed for both men and women, these tees blur the lines of gendered fashion and focus purely on fit, form, and function.
4. Dune Hoodies in Dubai
The Dune Hoodie is one of a (FRND)’s signature pieces. Inspired by the color palette of the Arabian desert, the Dune Hoodie channels sandy hues and windswept textures. It’s roomy, durable, and incredibly soft — designed to feel like a second skin.
For those in Dubai who want a neutral-toned hoodie that’s anything but ordinary, this is the go-to. Whether you’re browsing for a sweatshirt online in Dubai or hunting for a unique hoodie that doesn’t scream for attention, the Dune Hoodie delivers.
5. Coal Hoodies
The Coal Hoodie is the darker counterpart to the Dune. It’s moody, bold, and made for those who move at night. With an oversized cut, dropped shoulders, and deep front pocket, it’s everything you want in a go-to hoodie.
Pair it with matching coal sweatpants or contrast it with sage sweatpants for a layered look that’s effortlessly cool. The muted tone is incredibly versatile, making it a staple in any minimalist’s wardrobe.
6. Sweatshirts and Hoodies: Always Online in Dubai
If you’re looking for a sweatshirt online in Dubai, a (FRND) has streamlined the shopping experience. No matter where you are in the UAE, you can browse the full collection — from tracksuit jackets to distressed crew neck sweatshirts — directly from the brand’s website or partner Stuckists.
The e-commerce experience mirrors the brand’s aesthetic: simple, direct, and smooth. With fast delivery, easy returns, and secure payment, getting your hands on quality sweatshirts in Dubai has never been easier.
7. Sweatpants: Sage, Dune, and More
a (FRND) understands that sweatpants aren’t just for lounging anymore. The Sage Sweatpants bring a cool green-toned neutrality to the streets, while the Dune Sweatpants offer an earth-toned base for tonal dressing.
Crafted with heavyweight but breathable fabrics, these sweatpants are streetwear-ready — with cuffed ankles, hidden drawstrings, and discreet branding. Whether you’re hitting a coffee shop, skating downtown, or relaxing at Kite Beach, sweatpants for sale in Dubai don’t get much better than this.
The Culture Behind the Brand
More than clothing, a (FRND) is part of a larger creative ecosystem. The brand collaborates with local artists, skaters, photographers, and musicians, constantly feeding from and contributing to Dubai’s underground scene. From pop-ups in Alserkal Avenue to late-night shoots in Business Bay, the brand is always on the move — and always rooted in its community.
Global Appeal, Local Soul
Though Dubai is the brand’s home, a (FRND) has a growing global footprint. From Tokyo to Toronto, fashion-forward communities are taking notice. But even as it expands internationally, the soul of the brand remains grounded in Dubai’s unique energy.
Every collection still echoes the desert heat, the concrete underfoot, and the blend of old-meets-new that defines the UAE.
Final Thoughts: A Future-Forward Friend
Minimal doesn’t mean mute. At a (FRND), every seam, stitch, and silhouette is intentional. The brand doesn’t chase trends — it sets a tone. A tone that says fashion can be both relaxed and expressive, neutral and bold, familiar and forward-thinking.
So whether you’re searching for a tracksuit jacket in Dubai, a coal hoodie, or just browsing for sweatpants for sale in Dubai, you’re not just buying clothes — you’re joining a community. A creative collective. A movement born in 2016, and just getting started.
Welcome to a (FRND). Let’s walk the streets together.